|
Laverda(Moto Laverda S.A.S. – Dottore Francesco Laverda e fratelli) was an Italian manufacturer of high performance motorcycles. The motorcycles in their day gained a reputation for being robust and innovative.
The Laverda brand was absorbed by Piaggio when, in 2004, Piaggio absorbed Aprilia. Piaggio has elected to quietly close all activities related to the Laverda brand and has publicly stated that they would be willing to sell the rights to the brand if an investor should appear. Currently Laverda.com redirects to Aprilia's website. The roots of the Laverda Motorcycle company go back to 1873, when Pietro Laverda (1845-1930) decided to start an agricultural engines enterprise – Laverda S.p.A. – in the small rural village of Breganze in Vicenza province (North-East of Italy). (WIKI)
The manufacturers of LAVERDA motorcycles, facing a declining market in that field, have turned their hand to four wheel drive trucks. For reasons best known to themselves they have picked a market sector that isn't renowned for the vast quantity of vehicles required and is, anyway, dominated by Mercedes-Benz with their Uni-mog range.
|