Quad TRUCK
William Morris, who later became Lord Nuffield, founded a cycle business back in 1893 and turned to motor-car production in 1912. In the early 1920s there were increasing numbers of low-cost American light trucks getting on to the UK market, and Morris saw an opportunity to compete in this sector with a mass-produced 1-tonner.
The company had been established in 1924, when Morris purchased the assets, premises and name of E.G. Wrigley and Company, suppliers of axles for the Oxford and Cowley cars. Same year the company name was changed to Morris-Commercial Cars Ltd. and entered the commercial-vehicle market.
In 1932 the company moved a few miles across Birmingham to Adderley Park.
In 1936 Morris sold the company to Morris Motors Limited. The use of the Morris Commercial brand name continued until 1968 when British Motor Holdings, by then the parent of Austin and Morris, merged with the Leyland Motor Corporation to form the British Leyland Motor Corporation.
In 1938 William Morris became Viscount Nuffield, and the same year he merged MCC (already incorporating Wolseley) and MG with newly acquired Riley to form a new company the Nuffield Organisation.
In 1952, the Nuffield Organisation (incorporating Morris, MG, Riley and Wolseley) merged with its old rival the Austin Motor Company to form the British Motor Corporation (BMC) with Leonard Lord back in charge, accounting for Austin's domination of the organisation. Badge engineering came with the new company and, for several years, Austin, Morris and the other BMC names would be seen on similar vehicles. In 1968, the Morris marque transferred to the British Leyland Motor Corporation (BLMC), and subsequently, in 1975, to the nationalised British Leyland Limited (BL).
