The Audihistory begins with a man called August Horch , who founded the Company HORCH & CO in 1899.He invented his first car 1901 with the help of 15 fellow workers. In 1909 Mr. Horch had to leave his company due to major problems with the commercial management and founded another company called Audi. Audi is the Latin translation for "Horch" and he took that name because he wanted to build cars under his own name. So the brand "AUDI Automobilwerke GmbH" was registraded in 1910. Audi in its present form is the successor of the concern Auto Union, formed by the merger of four companies supplying cars and motorcycles under the brands DKW, Horch (supplier of vehicles to the German Wehrmacht, Type Horch 108 (1942) ), Audi and Wanderer. As a consequence of the transformation has been left only brand Audi. Soon after the war there were again many cars produced, the most important was the DKW Munga, a four-wheel jeep. This was the beginning of the later concept called Quattro. The Iltis jeepwhat had replaced the Munga. Mr.Bensinger, the father of the Quattro, made many tests and tried to convince the management to give him green light for building a four wheel drive concept in an street car. The board of directors were not very pleased with that idea because the thought that nobody will buy such an car and especially if it was a high technology one not build by Porsche or Mercedes. These two firms were the only ones that had the name to do such huge inventions. One has to notify that the Auto Union at that time had no reputation in build high tech cars. Fortunately Mr.Bensinger did a good job, the project QUATTRO was born and the management decided to make this drive train concept famous all over the world with high activities in motor sport. The name AUDI should become as worthfull as Porsche and Mercedes. Now Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.